blue magic.
[BMF // 2026 // 01]

For the
love of stories.

Brand films // Shows // New formats

From the first idea to the final frame.

Selected Work

[02]

Good company to keep.

[03]
01 // Brands16
  • Airbnb
  • Volvo
  • Red Bull
  • HP
  • Pepsi
  • Cadbury
  • Vodafone
  • Tata
  • Mahindra
  • Citi
  • HDFC
  • Volkswagen
  • LG
  • High Sierra
  • Centre Fresh
  • Incredible India
Commercial narrative · Brand campaigns
02 // Platforms & Networks08
  • Netflix
  • Prime Video
  • JioHotstar
  • Star
  • Sony
  • Discovery
  • MTV
  • 9X Media
Streaming originals · Broadcast · Music networks
03 // Studios & Enterprise11
  • Universal NBC
  • Banijay Asia
  • Dhoni Entertainment
  • Kabir Khan Entertainment
  • Salman Khan Films
  • T-Series
  • Saregama
  • Viacom18
  • Swiggy
  • L&T
  • Perfetti Van Melle
Production studios · Music labels · Enterprise
04 // THE STUDIOEXT. STONE ARCHES — MAGIC HOUR
Crew on a stone-arched aqueduct at sunset
CREW ON LOCATION // REHEARSALCUT TO:

Independent minds. Collective craft.

No rigid roster, no agency bloat. A tight creative core in Mumbai, with writers, cinematographers, sound and technical leads brought in around each script.

From scripted long-form to commercials, the size of the production bends to the story, never the other way around.

Story first. Hands on.

[05 / FOUNDERS]

Amir & Amardeep

Writers · Directors · Producers
Amardeep Galsin and Amir Rizvi reviewing a script on set
ON SET // SCRIPT REVIEWMUMBAI

Filmmakers and long-time collaborators, Amir and Amardeep have spent over two decades across documentary, television, advertising and scripted entertainment—grounded in character, human contradiction, and a shared instinct for stories that resist easy categories.

That foundation defines Blue Magic: bringing narrative discipline to branded film, an unvarnished documentary eye to real stories, and letting the work determine the collective built around it.

In the Conversation

[06]
01 // Scripted SeriesPrime Video

Rangeen

Vineet Kumar Singh in Rangeen
OTTplay · Shubham Kulkarni
“A bold, bizarre, and brilliant midlife crisis.”
News24 · Subhash K. Jha
“The vividly written script allows the characters to breathe.”
02 // Documentary SeriesJioHotstar

Roar of the Lion

MS Dhoni on set of Roar of the Lion
The Indian Express
“A whistle podu experience for all MS Dhoni fans.”

Notes from the Field

[07]
BMF // FIELD NOTES08 FRAMES
01 // ROLLJAIPUR
Cast and crew rehearsing on a Jaipur haveli rooftop for Rangeen
RANGEEN / SC. 18BMF // ARCHIVE
EXT. HAVELI ROOFTOP - DAY

Sides in one hand, water in the other. Forty-four degrees on the stone. The AD counts down; the blocking holds.

02 // ROLLHIMALAYAS
Crew lighting a Mahindra Thar on a Himalayan riverbed at dusk
MAHINDRA // THE ART OF GETTING LOSTBMF // ARCHIVE
EXT. RIVER BED - HIGH PASS - DUSK

Last light going blue on the ridgeline. One torch, one Thar, a crew crouched on the rocks. Nobody had signal. Nobody asked for it.

03 // ROLLWINDSOR, UK
Sound recordist with boom pole and mixer bag on the Airbnb shoot in Windsor
AIRBNB // SOUND DEPTBMF // ARCHIVE
INT. COUNTRY HOUSE - WINDSOR - DAY

Mixer bag strapped on, boom pole armed, thumbs up from sound. An English garden pressing at the glass. Every whispered line between Saif and Kareena, caught clean.

04 // ROLLTEHRAN
Tehran street at night during the Unmute documentary shoot
UNMUTE // NIGHT DISPATCHBMF // ARCHIVE
EXT. TEHRAN STREETS - NIGHT

Tehran after midnight. Green neon on wet asphalt, a parked bike, the crew hunting street food between sessions. The city keeps a different rhythm in the dark.

05 // ROLLTEHRAN
DOP Jay Oza eating kebabs with Tehran rappers in their studio
UNMUTE (UNRELEASED) // ROLL 04BMF // ARCHIVE
INT. UNDERGROUND STUDIO - TEHRAN - NIGHT

DOP Jay Oza, devouring kebabs between takes with Tehran's rappers. Beats on loop, mics still live. The film never came out. The verses, and the nights, stayed with us.

06 // ROLLJAIPUR
Night reunion scene from the Rangeen shoot in Jaipur
RANGEEN / SC. 67BMF // ARCHIVE
EXT. GARDEN REUNION - NIGHT

Class of 1995, twenty-eight years later. One candle, three faces, everything unsaid. Hold on the pause.

07 // ROLLMUMBAI
Clapper slate held before a take in Mumbai
SC. 3/10 / TAKE 01BMF // ARCHIVE
INT. MUMBAI STUDIO - DAY

Sound speed. Marker. The sticks clack shut and the floor goes dead silent.

08 // ROLLMUMBAI
Selfie with MS Dhoni on the Roar of the Lion set as crew look on
ROAR OF THE LION // WRAPBMF // ARCHIVE
INT. STUDIO SET - MUMBAI - DAY

Last frame of the day, one phone, no slate, no lights. Behind them, the crew pretends not to wait their turn.

[Studio desk]

Before the first frame,
there’s always a better question.

Bring a raw premise, a stuck scene, or a brand brief that feels like everyone else’s. Blue interrogates your idea against 100 years of cinema craft and hard production reality — before you spend a single rupee on set.

A good story should never go untold.

120 masters in the vault · Confidential & unfiltered